PUBLISHED ON: August 7, 2010 | Duration: 3 min, 14 sec
An unusual event took place in the US. 40 of America's richest people took a pledge to give half their wealth to charity. The giving pledge is not a legally binding contract but a moral commitment to remind others of the value of philanthropy. The other side effect could be the image makeover big business will get with this venture after all the bad press its received through the global economic crisis.