Several studies have revealed that lack of basic amenities like toilets, access to water and basic Infrastructure create an unwelcoming and non-conducive environment in schools, leading to high rates of absenteeism, which finally result into children dropping out of school completely. Taking off from this un-happy situation, Coca-Cola India and NDTV along with partners launched
Support My School campaign in 2011. The campaign tackles this really grim situation by revitalizing schools in rural and semi urban areas. Watch the incredible journey of the campaign.
