PM Modi's New "Chowkidar" Campaign: Will It Work For The BJP?

PUBLISHED ON: March 16, 2019 | Duration: 22 min, 58 sec

  
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Just a few days ago, the BJP heavily advertised its new slogan, #ModiHaitoMumkinHai, but now it seems to have been changed to #MainBhiChowkidar. This has come as a clear counter to the jibe the Congress repeatedly throws the BJP's way - "chowkidaar chor hai". But according to the BJP, this slogan of 'chowkidaar chor hai' does not resonate with the people of the country. This war of slogans continued as Rahul Gandhi hit back with a tweet and said that PM Narendra Modi is getting defensive. On Left, Right and Centre, we discuss if the BJP's new campaign has shifted the narrative from neta to citizen, and whether it will play as well as the 'chaiwala' campaign of 2014.
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