Reminiscing Surf's Lalitaji

PUBLISHED ON: January 30, 2016 | Duration: 8 min, 42 sec

   
loading..
The stern and judicious housewife, Lalitaji not just cascaded swiftly into viewers heart's but also took the then struggling brand Surf, to new heights. Her character came about after much strategic thought. Listen in as Lalitaji aka Kavita Chaudhary speaks about the iconic character and more about Indian advertising.
ALSO WATCH
What Brands Have To Say About The Ban On Condom Ads From 6 AM To 10 PM

................................ Advertisement ................................

................................ Advertisement ................................