Prasoon Joshi: Elderly In India Are Ignored A Lot By Marketers

PUBLISHED ON: May 14, 2016 | Duration: 4 min, 23 sec

   
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We spoke to Prasoon Joshi about the need for marketers to wake up to the elderly segment in India. There are nearly 104 million elderly people, who are 60 years and above and account for 8.6 per cent of the country's 121-crore population.
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