Mobile Wallet Brands Make Hay As Currency Gets Demonetised
PUBLISHED ON: November 12, 2016 | Duration: 7 min, 28 sec
The sudden declaration this week that 500 and 1000 rupee notes are no longer legal tenders has been seen by many as a positive step towards curbing black money and a strong step towards making India a digital economy. But how will that impact the advertising industry and advertising by categories like e-commerce, digital mobile wallet brands and others? Watch this story for more.