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Is the Industry ready to Consider the Way Media is Measured?

PUBLISHED ON: March 12, 2016 | Duration: 9 min, 56 sec

  
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Advertisers are demanding total data measurement of audience - on phones, TV, e-commerce, tablet or even wearables. But is the industry ready to re-consider the way media is measured in the digital era? We discuss in this segment of All About Ads.
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