Profit

How to Build a Brand in the Digital Age

PUBLISHED ON: April 8, 2015 | Duration: 21 min, 58 sec

  
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Creating the right kind of content for different digital platforms, engaging with consumers and utilizing big data analytics are few key challenges both big businesses and start-ups have to deal with on a regular basis while building a brand. On this episode of Heads Up<\i> watch the industry bigwigs talk about how they deal with these issues and leverage technology, social media and big data to their advantage.
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