How Lingerie Startups Are Changing The Way Women Shop

PUBLISHED ON: June 15, 2016 | Duration: 19 min, 19 sec

   
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Traditionally we are a culture where women are reluctant to talk about lingerie and intimate wear, even amongst themselves. As part of our special focus on the world of budding Indian entrepreneurs and their terrific ideas, on Start-Up Wednesday we have Richa Kar, Founder and CEO of Zivame.com, who has taught women to shop online for intimate wear, opening a new window for them.
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