Advertising at its fundamental level is the art of persuasion but that's easier said than done. On this episode of Heads Up we will take you inside an advertising agency. Hear from the known names of the industry how persuasive ad campaigns are developed. And above all how can you carve a successful niche for yourself in the industry. Also on the show our special segment as a part of our 'Education UK' series, join us as we speak to some Indian students as they share details of their everyday life in the United Kingdom.
