With nearly everything available online including grocery, and increased internet penetration, it is no surprise that more and more Indians are clicking the buy button. The fact that several on-demand grocery start-ups managed to raise funds last year goes on to prove the potential of the market. However, negligible margins and low delivery fees forced several on-demand grocery start-ups to wind up their operations. On this show of Heads Up, we question Vipul Parekh, co-founder of Bigbasket about what keeps his e-grocery start-up going.
