Lessons in marketing: Chennai fair teaches entrepreneurship

PUBLISHED ON: March 12, 2008 | Duration: 1 min, 01 sec

   
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It was a novel crash course in entrepreneurship that students of a women's college in Chennai went through. They came up with a fair that showcased their skills, drew a huge crowd, brought in a tidy profit and in the bargain, also helped others like the poor neighbourhood cobbler.
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