PUBLISHED ON: October 7, 2007 | Duration: 3 min, 31 sec
It's nothing short of a small revolution in children's world. The 150 crore rupees market for kids programming is all set to grow by 25 per cent every year. And it's the age group of 4-9 year olds that will drive this demand. A chubby child Hanuman who wears his superpowers and godly status lightly, speaking simple Hindi and English, is a character, that children relate to easily.