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Sanofi Aventis to revamp its product launch strategy

PUBLISHED ON: April 13, 2011 | Duration: 2 min, 13 sec

  
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French drugmaker Sanofi Aventis is breaking away from the strategy followed by most MNC pharma companies when it comes to rural marketing. After the launch of its rural market initiative Prayas, it is now looking at revamping its product launch strategy. The company feels a focused approach on fewer Hoechst prodcuts will help develop brands further.
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