Profit

Re-evaluating Value Brand: Britannia

PUBLISHED ON: August 5, 2015 | Duration: 7 min, 31 sec

   
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Varun Berry, managing director, Britannia Industries said the company is re-evaluating and re-energising its value brand- the Tiger portfolio of biscuits. While the premium segment has seen robust growth, the value brand has hardly seen any traction, he said.
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