Profit

Re-branding of Air Deccan takes off

PUBLISHED ON: October 6, 2007 | Duration: 2 min, 03 sec

   
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Simplify Deccan, is the new name of the nations largest low cost carrier Air Deccan. The first leg of the re-branding was rolled out in Bangalore on Friday. Barely a couple of days after Kingfisher completed its open offer for an additional 20 per cent of Air Deccan, a subtle change is on and the company's management says that this change is very crucial to the road ahead.
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