PepsiCo Looks Beyond Celebrities For Promoting The Brand

PUBLISHED ON: October 28, 2017 | Duration: 8 min, 21 sec

   
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PepsiCo has stated that it is looking beyond celebrities for brand push. That's quite big considering the brand has always done ads centered around celebrities and is one of the biggest spenders in the space. We speak to Vipul Prakash, senior VP- beverages, at PepsiCo on this and the brand's latest offering in the wellness segment- Aquafina Vitamin Splash.
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