J&K Tourism's Viral Ad Aimed At Diluting Negativity In The Valley
PUBLISHED ON: September 30, 2017 | Duration: 8 min, 33 sec
The latest ad by Jammu & Kashmir Tourism is going viral on the internet. It was much needed considering the volatile situation in the Kashmir valley that has impacted tourism as well. However, the question is, is the campaign a little late in coming? We'll talk to the Tourism Director of the state, Mahmood Shah, on the challenges ahead.