Profit

It’s fashion at Big Bazaar!

PUBLISHED ON: July 10, 2008 | Duration: 2 min, 22 sec

  
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India's retail king Kishore Biyani has gone fashionable. What's interesting is that he has selected his hypermarket Big Bazaar to promote the group's new fashion thrust. But there is pure business strategy behind the new campaign and the fashionable brand ambassador.
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