Profit

Inflation begins to sting Indian consumers

PUBLISHED ON: July 1, 2008 | Duration: 2 min, 19 sec

  
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Consumer good companies are facing a new kind of competition, as with rising inflation their cheaper range is taking the business off their topline product offerings. So instead of buying Britannia's Good Day biscuits, some people are opting for the cheaper Tiger or Marie biscuits and the concept is called down trading.
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