Industry Bodies Frame Guidelines For Outdoor Advertising

PUBLISHED ON: November 18, 2017 | Duration: 3 min, 23 sec

   
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After months of deliberations and discussions, the Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have finally agreed on a Standard Operating Procedure or (SOP) to help regulate the largely unorganized and fragmented outdoor advertising industry
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