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India Inc verdict: IPL a big hit!

PUBLISHED ON: June 2, 2008 | Duration: 1 min, 52 sec

   
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Adi Godrej, chairman of Godrej Group, has dished out Rs 20 crore on IPL for sponsorship and he says it is the women who have made it worthwhile. It is not just the cheer leaders but Godrej has found a lot of cheer from female viewers who have come as a big support for Godrej's new logo and advertising campaign. "During IPL we were focusing on female viewership to make our relaunch successful," said Adi Godrej, Chairman - Godrej Industries.
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