Profit

FMCG cos cut down on expenses to maintain profit

PUBLISHED ON: July 9, 2008 | Duration: 1 min, 57 sec

  
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The soaring inflation has become a big source of concern for the government and FMCG sector alike. To combat rising costs, FMCG majors like Dabur and Godrej are now cutting down their business expenses and opting for a more austere working style. "Under these austerity measures, executives could be flying economy class going by rail within the region," said A Mahendran, MD, Godrej Hersheys.
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