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Audi India head: We don't mind selling less cars

PUBLISHED ON: August 6, 2011 | Duration: 6 min, 33 sec

   
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Sometimes less is more. At least that's what Micheal Perschke, Head of Audi India, believes. Reason: brand value. At the recent launch of the Sixth Generation of the Audi A6, Mr Perschke said he doesn't mind selling a few less hundred units each year, as long as the aspirational value of their brand is maintained.
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