PUBLISHED ON: August 6, 2011 | Duration: 6 min, 33 sec
Sometimes less is more. At least that's what Micheal Perschke, Head of Audi India, believes. Reason: brand value. At the recent launch of the Sixth Generation of the Audi A6, Mr Perschke said he doesn't mind selling a few less hundred units each year, as long as the aspirational value of their brand is maintained.