Profit

Airtel gets ready to play volumes game

PUBLISHED ON: October 6, 2007 | Duration: 2 min, 40 sec

  
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Bharti Airtel is getting ready to play volume game in the mobile market. Low tariffs means margins are under pressure. So the company is betting big on accelerating subscriber additions to play on economies of scale.It took almost 12 years to get to 50 million subscribers, but it plans to add another 50 million in just next three years. That is where most of the revenue growth of the company will come from.
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