Profit

Ads get subversive with technology

PUBLISHED ON: May 25, 2007

  
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When Cheverolet was launching its latest SUV, Tahoe, it decided to use some Web 2.0 smarts and invite people to write their own ads. However, it was a big mistake, as people wouldn't quit posting a series of rogue videos that took on the SUV for global warming, the Iraq war, and masculinity issues.
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