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Money Mantra: Will the Rs 100 cr tag benefit Indian cinema?

PUBLISHED ON: July 10, 2012 | Duration: 46 min, 18 sec

  
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In the latest edition of Money Mantra, experts Dilip Cherian, MD, Perfect Relations; Prashant Kumar Shishodiya, entertainment editor, NDTV India; Uday Kaushish, film exhibitor and distributor, and Sanjay Ghai, COO, Mukta Arts, discuss how the Rs 100 crore figure is becoming the new benchmark in the Indian film industry and the impact it will have.
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