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The Poor State Of Mobile Marketing In India

PUBLISHED ON: July 9, 2016 | Duration: 11 min, 04 sec

   
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A mere 16% is allocated to mobile from the basket of digital advertising budgets. What's ailing the mobile marketing industry? Why despite consumers spending more than 4 hours on the platform, it is still a "by the way" medium? On All About Ads, we find out.
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