Building A Mass Brand On Digital: Myth Or Reality

PUBLISHED ON: October 8, 2016 | Duration: 9 min, 33 sec

   
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With 400 Million people connected on internet, can brand building happen solely happen on the back of the digital platform alone, especially for consumers outside the big cities? Are brands getting back to the traditional platforms after broadband and connectivity issues? We find the answer to the raging question.
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