Brands Can No Longer Ignore 'Internet Of Things'

PUBLISHED ON: August 5, 2017 | Duration: 22 min, 58 sec

   
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According to a report, Internet of Things (IoT) is expected to grow at 41 per cent Compound Annual Growth Rate (CAGR) between 2017 and 2020. This episode of All About Ads looks at the impact of granular data that IoT will enable in future on advertising and marketing. Also on the show, an advertisement that is reinforcing stereotypes related to women. We will also talk about the book penned by veteran adman KV Sridhar (aka Pops), which covers behind-the-scenes of popular advertisements.
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