Auto Industry In Post Covid-19 World - Protocols And Messaging

PUBLISHED ON: June 27, 2020 | Duration: 22 min, 37 sec

  
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On this episode of cnb dialogues we discuss how should the Indian Auto industry communicate in the new normal. The communication has had to undergo a massive change in the last few months. Now there are safety protocols, sensitivities, and the environment to consider. What is the right messaging to be followed? Should the rulebook be rewritten completely and what is a good balance of pushing brand, sales and yet not appearing insensitive or callous? Within the companies what should the messaging be so that the entire workforce follows the same line. Joining us on this discussion are Abhay Dange, Director, Press and Corporate Affairs, BMW India, Bharatendu Kabi, Head - Corporate Communication, Hero MotoCorp and Delna Avari, Management Consultant.
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