PUBLISHED ON: June 15, 2019 | Duration: 24 min, 30 sec
This week on the show we speak to the Head of MINI Asia Pacific, Eastern Europe, Middle East and Africa, Mr. Francois Roca. We talk about how the MINI Cars have an emotional appeal globally and it’s not just a car but a lifestyle for its buyers. He also tells us how India is becoming a major market shareholder for MINI, coming in second after Japan. Tune in to find out more about the brand and the way forward.