Milind Sarwate

FMCG industry veteran Milind Sarwate said that the tipping point for Patanjali's success has been urban acceptance its products have got.

They are called FMCG or 'fast moving consumer goods' companies, but it has turned out to be a year of slow business for the sector, even as movements were quite visible in 2014 among those at the helm of affairs.

Indian FMCG firms are turning to efficient cost management and local procurement of raw materials to offset increasing pressure on margins due to the weakening of rupee that has spiked input costs.       Having already taken a series of price hikes this year, the firms have little room to take a similar step and are ...

FMCG industry veteran Milind Sarwate said that the tipping point for Patanjali's success has been urban acceptance its products have got.

They are called FMCG or 'fast moving consumer goods' companies, but it has turned out to be a year of slow business for the sector, even as movements were quite visible in 2014 among those at the helm of affairs.

Indian FMCG firms are turning to efficient cost management and local procurement of raw materials to offset increasing pressure on margins due to the weakening of rupee that has spiked input costs.       Having already taken a series of price hikes this year, the firms have little room to take a similar step and are ...