India Brand Equity Foundation

Move over India Adda. The Modi government has now decided to do away with the Adda legacy (in many ways identified with the UPA's presence at Davos) and rechristen the space as the Make In India Lounge to highlight and promote the Prime Minister's pet project.

From heads of governments of countries like UK, Germany and Italy to high-flying business executives and lesser known persons, the World Economic Forum (WEF) meet in this Swiss ski town is hosting every one this week.

Indian leaders are all set to showcase the country as an attractive investment destination, especially for retail and IT, at this year's WEF meet that began today at the snow-laden Swiss town amid uncertain global economic environment.

Move over India Adda. The Modi government has now decided to do away with the Adda legacy (in many ways identified with the UPA's presence at Davos) and rechristen the space as the Make In India Lounge to highlight and promote the Prime Minister's pet project.

From heads of governments of countries like UK, Germany and Italy to high-flying business executives and lesser known persons, the World Economic Forum (WEF) meet in this Swiss ski town is hosting every one this week.

Indian leaders are all set to showcase the country as an attractive investment destination, especially for retail and IT, at this year's WEF meet that began today at the snow-laden Swiss town amid uncertain global economic environment.