Furniture Retailer Pepperfry

Five years, commitment of 30 per cent local sourcing and a planned investment of Rs 10,500 crore is what Swedish furniture retailer Ikea had to make to launch its first store in India. The long-awaited Ikea store opened on Thursday in a 13-acre complex in the heart of HITEC City, Hyderabad. It has not been an easy journey - Ikea India launch was mu...

The fourth round of funding will be used to strengthen the company's logistics, technology platform, experience centres and marketing efforts.

Five years, commitment of 30 per cent local sourcing and a planned investment of Rs 10,500 crore is what Swedish furniture retailer Ikea had to make to launch its first store in India. The long-awaited Ikea store opened on Thursday in a 13-acre complex in the heart of HITEC City, Hyderabad. It has not been an easy journey - Ikea India launch was mu...

The fourth round of funding will be used to strengthen the company's logistics, technology platform, experience centres and marketing efforts.