23-year-old Mohd Zeeshan Ali, a hotel manager in Hyderabad, and Bernard Wilson, 26, from Nigeria, were arrested by Telangana's excise officials on Saturday for allegedly peddling cocaine.
The duo would get in touch with buyers through social media and sold the drug that set their clients back Rs 10,000-15,000 for a gram.
The arrests come soon after the crackdown in Hyderabad on a network peddling psychotropic substance LSD to school and college students.
Ajay Rao, joint commissioner in Excise Enforcement department says the clients in this case are possibly party-goers and those with deep pockets.
The lucrative business model involves a multilevel marketing network, with incentives for peddlers who bring more and more clients.
Bernard was arrested in 2015 for peddling cocaine, but he was soon back in the business.
Early this week, NDTV had reported that seven drug dealers were arrested in the IT hub who revealed that students of the city's most prestigious educational institutions were among 1,000 alleged clients who ordered "high-end" drugs via WhatsApp and other messenger services.
Officials also said that one school girl even offered a dealer photographs of herself in exchange for drugs.
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