Enfield, the thump machine
Royal Enfield, a 119-year-old Anglo-Indian motorcycle maker with a cult following, has brought its distinctive bikes into the modern era with new and quieter engines and can't make them fast enough to meet demand.
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The bike has a 500cc Unit Construction Engine and 27.2 bhp power output being fed through an electronic fuel injection system. It is available at Rs. 1,82,571 (on-road price for Mumbai). -
Royal Enfield chief executive officer Venki Padmanabhan at the company's Chennai factory. The company sold 74,600 motorcycles in 2011, a 40% increase, all made at its 57-year-old factory in Chennai, and is spending $30 million this fiscal year in a push to double capacity and upgrade manufacturing technology. -
The Classic Chrome 500. The new Classic series is driving the company's growth in a crowded and fast-expanding Indian market where 10 million motorbikes were sold last year. -
A worker assembles an engine inside the plant. The revolutionary Unit Construction Engine has replaced Royal Enfield's antiquated cast iron engine, boosting acceleration, performance, mileage and reliability, and reducing emissions. -
The Thunderbird Twinspark was the first model to feature the new engine. -
A worker paints a fuel tank at the factory. Purists still come to the company looking to buy a bike with the old engine, but they have to go to the second-hand market as production ceased in 2010. -
A worker fixes a number plate on a motorcycle. The company rolled out its first motorized bike in 1901 and entered the Indian market in 1949, where the Bullet, now in its 80th year of manufacture, became a staple on the country's roads. -
The Bullet 500 is the longest running model in continuous production. -
Motorcycles on an assembly line. The company sold just 3,200 bikes overseas last year and is looking to expand its export markets on the strength of its upgraded engines. -
A worker pieces together a bike at the plant. -
Along with the 500, the Electra happens to be one of the most sought after models in the stable.
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