Cheil has partnered with Soi Dog Foundation for this initiative.
Highlights
- Soi Dog Foundation and Cheil are developing vests for stray dogs to wear
- These vests come with a camera to report suspicious activities to police
- They hope the initiative will reverse negative perceptions about strays
In Bangkok, a unique initiative to counter the negative perceptions about stray dogs is underway. The Soi Dog Foundation, along with a Cheil, is developing smart vests with cameras that dogs can wear. The live broadcast cameras are activated when the dogs bark, and the footage is streamed directly to a small team of their employees. In this way, these crime-stopping stray dogs directly report suspicious activities to the police.
"We hope this initiative, entirely funded by Cheil, will go a small way to showing street dogs in a better light and slowly help to change negative attitudes towards them," writes Soi Dog Foundation in their Facebook post.
Watch their wonderful video below:
The programme will be implemented in the Dusit district of Thailand, and, if successful, will be rolled out to other parts too.
"It's too early a stage to say how practical the vests are," says Martin Tuner of Soi Dog Foundation to
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