The iconic Doordarshan logo will soon be a thing of the past, as the broadcaster has unveiled its new logo online. The television wing of India's public service broadcaster, Prasar Bharati, revealed the top five designs selected from more than 10,000 entries on Monday. The logo designing contest took place between July and August 2017 as Doordarshan sought to modernise its network.
Doordarshan Logo Contest - Here are the top 5 logo designs selected out of more than 10,000 entries. pic.twitter.com/qV8Ni2Zkj8— Prasar Bharati (@prasarbharati) May 20, 2019
Shashi Shekhar, CEO of Prasar Bharati, announced on Twitter that a variant of one of the shortlisted logos has now been piloted for the new look of DD India Live - one of the many channels that Doordarshan runs across the country.
In a 2017 statement, Doordarshan, often abbreviated as DD, said that its logo has "inspired deep nostalgia" over the years, but that it was seeking a new logo design to engage with India's youth
"The new logo while recalling the strong nostalgia associated with the DD brand, should reflect the aspirations of new India," it said.
Doordarshan's call for new logo designs received more than 10,000 entries, out of which the jury selected five winners - Saneesh Sukeshan, Tejesh Sudheer, Anand Chirayil, Nikhil Landge and Abey Thomas Joy. Each of the winners will receive a cash prize of Rs 1 lakh.