According to SBS Punjabi, Sydney resident Daniel Bloore, who first noticed a charpai during his visit to India in 2010, is manufacturing the special beds. He uses one for himself and after making one for a friend, decided to sell them to others interested as well.
"I dropped a flyer at an Indian grocery shop some six months ago and since then, the response has been overwhelming," he told SBS Punjabi.
For those wondering why these charpais cost so much, Daniel says it is a lot of work to make them. "The timber and the rope cost almost half of the price and then it takes many hours to make the frame," he told SBS Punjabi, adding that it takes him up to a week to make one.
Twitter is of course lit up thanks to this advertisement.
Bloody hell! pic.twitter.com/nBiC3yfn6J- omar r quraishi (@omar_quraishi) October 5, 2017
While Indians are made to feel ashamed of rural lifestyle, many others have started to appreciate & use "Datun", "Dona" & now "Charpoy". pic.twitter.com/w2k4Wk8nCe- Ashima Singh (@AshiQuotes) October 5, 2017
Soch Ra hu Australia me charpai (cot) bechne lagu ...bahut scope h ..1 charpay = 50000 rs- R. S. Sharma (@RSSharm27074100) October 6, 2017
How to sell! pic.twitter.com/lcoWM5l641- Indradeep Khan (@IndradeepKhan) October 4, 2017
This isn't the first time a videsi advertisement for a desi product went viral. Earlier, an ad for good old miswak sold as raw toothbrush for over Rs 300 each made it online.
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