Ulhas Kamathe's life changed when he started eating chicken legs on TikTok.
Every day, millions of people watched the 41-year-old gym owner from Mumbai wolf down his favorite food and describe it in his characteristic style: "chicken leg bis," or chicken leg piece. He became known the world over as Chicken Leg Piece Guy.
He amassed nearly 7 million followers within months, from the United States to Dubai. Hundreds of local followers began showing up at his house. A developer turned him into a video game. The hashtag #ChickenLegPiece racked up almost 4 billion views on TikTok, with thousands of fans re-creating his style.
That stopped abruptly at the end of June. Following a deadly border clash with China where 20 Indian soldiers were killed, the Indian government banned over 50 Chinese mobile applications, including TikTok. The ban hit hard not just millions of TikTok-obsessed Indian teenagers but also its superstars, many of whom relied on the app for an income. Now, they must find a new platform, a void that other social media platforms are scrambling to fill. This week, Instagram launched Reels, a video-sharing feature in India.
Now TikTok could face a similar ban in the United States as tensions with China grow. President Donald Trump has often blamed China for the worsening situation of the novel coronavirus in the United States and has barred U.S. companies from doing business with Chinese technology company Huawei. This week, Trump and Secretary of State Mike Pompeo said the United States is considering banning some Chinese apps.
Owned by the Chinese business, ByteDance, TikTok has been downloaded more than 2 billion times worldwide. Its biggest star is an American teenager from Connecticut. More than 40% of its users are younger than 24.
TikTok's rise in India has been fueled in part by millions of first-time internet users. At the beginning of the decade, an estimated 20 million people in the country had access to the internet. In 2018, that figure had swelled to 560 million. India is also the second largest smartphone market in the world and has the cheapest data prices. With 200 million users on TikTok, India was its biggest market outside China.
The app became a symbol of the aspirations of the country's fast-growing young population. Millions of users from small-town India logged in to channel their creative fantasies, no matter how absurd. More importantly, it provided them quick fame and money - a rare prize in the country of more than 1.3 billion people.
The father of two teenagers, Kamathe was confounded by his success. For more than a year, he had danced and sang songs on the app without registering a blip. His big moment came after he began filming and describing his meals. Offers poured in from hotels to feature them, and colleges invited him to festivals. TikTok contacted him and told him he had set a niche trend, encouraging him to continue.
"I felt like a film star," he said. Unlike many other TikTokers, Kamathe - who sports tattoos and a biker mustache - was not dependent on the app to generate an income.
But the ban on the app has disrupted the dreams of stardom of many TikTok stars such as Kamathe. In the days since, they have shifted to using similar, knockoff apps in a bid to retain or build on their popularity. But it's not easy.
"TikTok fame cannot be re-created easily," Kamathe said. "No one has heard of the other apps. TikTok is global."
Kamathe has tried his hand at Instagram and has used a live-streaming app to chat with fans. But he doesn't feel the same enthusiasm.
His foreign fans, too, are feeling his absence. Dozens of messages pour in daily on Instagram, he said.
"I miss his videos a lot," said Joshua Ford, 16, from Columbus, Ohio, a TikToker who created videos in which he watches Kamathe eat. "He was my favorite because he could always put a smile on my face."
Ogochukwu Akamelu, a Los Angeles-based founder of an influencer marketing group, described Kamathe as "TikTok's greatest trend." The 22-year-old said he found the content "simple, wholesome and hilarious."
The Indian government justified the ban saying it had received complaints that the banned apps were "stealing" user data in an "unauthorized manner." This, they said, posed a threat to the "sovereignty and integrity" of the country.
In a statement, TikTok India said it complies with "all data privacy and security requirements under Indian law." In an email to The Washington Post on Tuesday in response to Pompeo's statement, a TikTok spokesperson denied accusations of providing data to the Chinese government, pointing out that the company was led by an American CEO.
Kamathe said he feels compelled to stand in support of the government's decision. After weeks of tension and a troop buildup, both India and China say they are in the process of disengaging from certain contentious points on the border but that talks are still ongoing.
Kamathe hopes the ban will be revoked soon as relations improve. For now, eating chicken leg pieces feels different.
"Earlier, I could share meals with millions," he said. "Suddenly, I feel alone."
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)