The finale of Game of Thrones will air on May 19, the last phase of Lok Sabha polling.
Quick to seize on the fevered anticipation for the final season of "Game of Thrones", the Election Commission, the Press Information Bureau and even the Congress are using popular references from the hit HBO series to make themselves heard in poll season.
As the war between the seven kingdoms for the Iron Throne in Westeros is set to conclude with the final season of the popular show, known for its portrayal of power dynamics, the poll panel and the PIB are drawing inspiration from it to maximise voter turnout in the ongoing 2019 general elections.
The opposition Congress also used the show, described as a cultural phenomenon by many, to take potshots at its political opponent.
Such is the craze for the show, based on a series of books by George R R Martin, that Western Railways is also using "GOT" tweets to reach out to travellers.
The EC, hoping to spread voter awareness on social media, took to the most famous nod to "GOT", "Winter is coming", in its poster on Twitter.
The PIB used several "GOT" memes, featuring fan favourite characters Tyrion Lannister and Hodor, calling on people to cast their votes.
The PIB meme features three key characters -- Tyrion, Hodor and Daenerys Targaryen.
The first section of the meme features Tyrion and reads, "A very small man can cast a very large one".
"Not all heroes hold weapons... Some just vote," reads the tagline with gentle giant Hodor, played by Kristian Nairn in the show, in the backdrop.
The last part features Drogon, one of Daenerys'' three dragons. The caption describes the elections as a "Festival of Democracy". Emilia Clarke plays the Mother of Dragons Daenerys in the series.
The last and eighth season of the show began airing on Monday.
Coincidentally, the show's finale will air on May 19, the day of the seventh and last phase of polling in Election 2019.
The Congress used the "GOT" mania to attack Prime Minister Narendra Modi and other BJP ministers for alleged corruption.
The party shared a photoshopped "GOT" poster, in which the main threat, the Night King has been replaced by PM Modi.
Union ministers Rajnath Singh, Nitin Gadkari and Arun Jaitley are shown as the notorious Walder Frey, Joffrey Baratheon and Petyr Baelish, respectively.
Uttar Pradesh Chief Minister Yogi Adityanath is depicted as Ramsey Bolton, BJP chief Amit Shah as Cersei Lannister and Karnataka BJP chief Yeddyurappa as Tywin Lannister in the poster. All three "GOT" characters are cold blooded schemers in the alternate universe created by Martin.
The party captioned the poster, "Spoiler Alert: When you play the Game of Thieves, you either lose or you bribe! #BJPGameOfThieves", giving a twist to the show''s popular dialogue spoken by Cersei (essayed by Lena Headey).
The original one-liner is, "When you play the game of thrones, you win or you die."
It was not all about calling names and political campaigning.
The official Twitter account of Western Railways reached out to passengers for a better travelling experience.
"Be a wise Lannister, always travel with a ticket. Western Railway urges you to keep an appropriate ticket at all times avoid buying tickets from touts. #ForTheThrone #GameofThrones," the tweet read.