Concluding the launch of NDTV-Dettol Banega Swachh India Season 5, campaign ambassador Amitabh Bachchan said that we should all contribute individually towards a Swachh Bharat. When it comes to keeping our surroundings clean, we often shun responsibility by putting the onus on someone else. Changing this attitude, people must become more responsible and take it upon themselves to ensure cleanliness, said Mr Bachhan.