The Congress has coined the slogan 'Yuva rozgar kheduat adhikar' or 'Employment for youth and rights for farmers', indicating that it is trying to target youth and farmers in the region. The roadshow is covering areas that have a significant presence of the Patidar community. In fact, Hardik Patel, the 24-year-old face of the Patel or Patidar agitation in Gujarat, welcomed Rahul Gandhi in a tweet as the Congress vice-president arrived in the state.

कोंग्रेस के राष्ट्रीय उपाध्यक्ष राहुल जी का गुजरात में हार्दिक स्वागत हैं।
जय श्री कृष्णा

- Hardik Patel (@HardikPatel_) September 25, 2017