During its second leg, Dettol-NDTV Banega Swachh India will focus on devising & implementing 'behaviour change communication models'. We are also building a first of its kind Hygiene Index which will measure various parameters of hygiene in a village/city/state to understand the progress that has been made and the scope of further improvement. We will be working together with the state & central government, NGOs & citizens to ensure maximum impact.
Therefore the aim is 3-fold:
i. Focus on behavior change by taking a Hygiene Curriculum to schools
ii. Acquiring 'TIME' & 'COMMITMENT" pledges from people
iii. Measure impact through a first of its kind Hygiene Index