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Vistara and SpiceJet Indulge in Twitter Fistfight

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Vistara and SpiceJet Indulge in Twitter Fistfight

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The latest entrant into the Indian civil aviation airspace, Tata's full-service airline Vistara, on Wednesday got involved with budget carrier SpiceJet - a 10-year veteran of the industry - in a friendly battle of wits and words on micro-blogging site Twitter.

Vistara used a phrase similar to SpiceJet's tagline - "with all our heart" - in one of its promotional tweets on Tuesday.SpiceJet soon spotted the tweet and had this to say in response.On Wednesday morning, Vistara responded to SpiceJet and said this.Finally, SpiceJet put a lid on the exchange with this tweet.Vistara is a joint venture between the Tata Group and Singapore Airlines and started operations in January this year. SpiceJet flew its first commercial flight in 2005 and completed a decade of flying last week.

Fare wars and friendly fistfights on social media aside, domestic airlines share a fair bit of bonhomie too. Domestic airline chiefs have time and again lauded each other's performances and good work, publicly. (Read Story)


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