Virat Kohli Dethrones Shah Rukh Khan As Most Valuable Celebrity Brand
Even as King Khan has been ruling Bollywood for over two decades now, he lost his title as the most valuable celebrity brand in 2017, according to a report. Guess who has replaced Shah Rukh Khan? Yes, it is the newly-wed captain of the Indian cricket team, Virat Kohli. He became the most valuable celebrity brand in the country this year, with a brand value of $144 million, registering a growth of 56 per cent from last year, according to the Duff & Phelps report, titled 'Rise of the Millennials: India's Most Valuable Celebrity Brands'. This increase is primarily driven by his growing endorsement fees, on-field performances and a rise in popularity index, said a top official of Duff & Phelps, a global valuation and corporate finance advisor.