It is priced at Rs 40 for an 82 grams cup. Two other packs come in at Rs 60 and Rs 85 with higher quantity, according to a company statement.
Mini Melts ice cream is produced at a temperature of about minus 190 degrees. Unlike traditional ice cream, it is flash-frozen to lock in its flavour and has no air whipped into it, it said.
"In order to keep its shape and flavour, Mini Melts is stored at -45C, in specially designed and imported freezers, making it the world's coldest ice cream," it added.