Lack of Planning, Workload Could Affect Indian Start-Ups: Report

New Delhi: Indian start-ups might be growing at a blazing pace but they are often unable to optimise information due to lack of planning and workload constraints, according to a report.

Technology is helping start-ups deliver unique and personalised experiences compared to mid- and large-sized enterprises, according to the study by Greyhound Research and commissioned by technology firm EMC India.

However, proliferation of connected devices and people is also resulting in an information overload, it adds.

"Business agility is the key attribute that is allowing start-ups to disrupt traditional industries. Access on multiple platforms across web and mobile, 24x7 support and connectivity and personalised experiences are the top customer demands that start-ups are facing," Greyhound Research chief analyst and CEO Sanchit Vir Gogia told reporters in Mumbai.

While start-ups understand the value of information in creating and delivering unique customer experiences, few are able to utilize it effectively, he added.