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Zydus Wellness Limited was incorporated as Carnation Nutra–Analogue Foods Limited. Initially the company was engaged in the business of manufacturing, buying and selling of all types of health food products, low fat, low cholesterol including table margarine, cheese, butter and substitute products. The name of the company has been changed from 'Carnation Nutra–Analogue Foods Limited' to 'Zydus Wellness Limited' with effect from January 5, 2009.
On march 17,2006, Zydus Cadila acquired 834,000 equity shares of Rs 10 each representing about 14.96% of the fully paid up equity voting capital of the company at a price of Rs 144.82 per share. Further Zydus Cadila came with a voluntary open offer to acquire up to 11,15,020 fully paid up equity shares of the face value Rs 10 each representing 20% of the paid –up equity share capital of the company at a price of Rs 150 per share in March 2007.
The Consumer Division of Zydus Cadila was envisioned to promote ‘healthy living’ by anticipating emerging and day–to–day needs in dietetic/health foods, and personal care by offering healthier choices to the consumer. Health and wellness have been identified as emerging opportunity areas in consumer healthcare and a key focus area for the business. The consumer division aims to empower individuals to take increasing responsibility for ones health by adopting healthy eating and living habits and lifestyles. The Division markets products under two major groups – the Sugar Free range and the EverYuth range.
The acquisition has strengthened the division’s offerings to the health–conscious consumers, as a pioneer in low calorie/dietetic products and functional/health foods.
With the convergence of healthcare, nutrition, wellness and cosmeceuticals, only those companies with the ability to innovate, expand market reach and offer niche products in this domain will have a clear advantage in the marketplace. Zydus Wellness Ltd., has strong credentials and is best placed to make early inroads in this emerging market and add experiences that enrich life.
Product range of the company: It is a pioneer in the low calorie sweetener segment and a trendsetter in skincare products. It acquired Nutralite, India’s largest selling margarine in FY 06–07 and revamped it. Nutralite grew by over 25% y–o–y post acquisition.
Sugar Free–India’s largest selling sugar substitute with market share of over 82%. Everyuth range of skincare products are also category leaders. Recently launched Menz–a skincare range for men.
Functional Health Foods and Dietary Products
In the health foods segment, the Consumer Division is a pioneer in offering healthier dietary options to the consumers with the Sugar Free and Nutralite range of products.
Sugar Free Gold is the largest selling aspartame based low calorie sugar substitute in India with market share of over 75%. Sugar Free Natura is the latest new generation zero calorie sugar substitute made from sucralose – a sugar derivative.
Sugar Free D’lite is a low calorie healthy drink fortified with electrolytes, vitamins and just 10 calories. It is available as powder soft drink as well as in a ready to drink form.
Nutralite is a healthy cholesterol–free butter substitute (table margarine), and is the largest selling table margarine in India.
In 2010 they launched Sugar Free Natura Flavored sachets in Lemon Mint and Ginger Masala flavours to enhance the consumer experience and offer a wider choice to the customers.
In September 2010, the company extended their niche product basket with the launch of Sugar Free Mints. The company is planning to launch various value added products to provide the consumers, the Sugar Free experience in various forms. The company is setting up a manufacturing facility in Sikkim to cater to the growing demand of Sugar Free and EverYuth, which are outsourced at present.
Speciality Skincare Products
In the skincare segment, the EverYuth brand enjoys the distinction of being a 'skincare brand from a healthcare company'. Enriched with the power of natural ingredients, EverYuth has a strong presence in advanced skincare segments like soap–free face washes, face masks, skin exfoliators amongst others.
The EverYuth range also includes speciality dermatologically tested skincare solutions for sun protection, pigmentation, acne and aging under the recently launched EverYuth Derma Care range.
Fruit Face Wash
Enriched with ingredients like fruit (apple) extracts and multi–vitamin complex, the 100% soap–free Fruit Face Wash washes away dirt from the innermost pores. It helps the skin regain moisture and essential nutrients lost due to the exposure to the harsh environment, leaving the skin refreshed with a soothing after–feel.
EverYuth Sun Care Sun Block Lotion SPF 30++
Unlike other lotions, this Sun Block Lotion has SPF 30++ (Boots star rating) that ensures double protection from both UVA and UVB rays. Its unique non–greasy formula prevents your skin from darkening and premature ageing, while leaving it moisturised with a soothing feel.
In Feb 2014 Zydus Cadila received the final approval from the USFDA to market Clonidine Hcl Injection 0.1 and 0.5 mg/ml, 10 ml. The group has so far filed 216 ANDAs since the commencement of filing process in FY 2003–04.